Karuturi sisters in the news - Media – Rosebazaar India

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We were very lucky to have been a part of the Techstars Bangalore Accelerator program and below you can see our pitch from the day! 


Hoovu Fresh in the News:

The Better India

Sisters Launch Subscription-Based Puja Flower Delivery Startup, Earn Rs 8 Crore/Year

Sisters Yeshoda and Reha Karturi run Hoovu, a Bengaluru-based startup that delivers fresh puja flowers to your doorstep based on a subscription model. Today, they’re earning crores from it.

Read the full article here 👇🏻


The Hindu

Ẉe’re honoured to be featured in the The Hindu for our opening speech at TiE Hubli, alongside amazing speakers such as shri Gauranga Das, BJ Arun, Dr Pawan Agarwal, Ms. Lakshmi 

Agarwal, Ramanan Ramanathan, Dr. Anil Lamba and more.

🌼 Read the full article here 👇🏻

TV9 Telugu

Hoovu featured in TV9 Telugu
ఒక్క ఐడియా వారి జీవితాన్ని మార్చేసింది.. పూల వ్యాపారంతో కోట్లు ఆర్జిస్తున్న సిస్టర్స్..

Read the full article here 👇🏻

Her Story

Hoovu featured in HerStory

A snippet from the piece:
"Although this is a small wallet spend, the emotional quotient is very high with pooja flowers and we've found that once customers use our flowers, there's no going back for them. Our customer love is how we knew this would be a success,". 
Read the article here 👇🏻

Eenadu Vasundhara

Hoovu Fresh featured in Eenadu today!
అమ్మ కోరికను అలా నెరవేర్చేస్తున్నారు! - Fulfilling Mother’s wish

Read the full article here 👇🏻



TiECON - Hubli

We are honoured that Hoovu cofounders Yeshoda Karuturi and Rhea Karuturiwere the opening speakers at TiEcon Hubli 2022! 

The event included stalwarts such as Honorable CM Shri Basavaraj Bommai, #KapilDev ,Shri Gauranga Das, BJ Arun, Dr Pawan Agrawal, Ms. LaxmiAgarwal, Ramanan Ramanathan, Dr. Anil Lamba and more. 

Our founders spoke about why building for Bharat, excites them.



Women in business: Lack of finance, family support deters entrepreneurial aspirations

Read the article here👇🏻


 Bangalore Insider:

Hoovu: Adding A Positive Element To Our Lives. Flowers Signify Strength, Purity And Selflessness. /

Women Entrepreneur India

Thank you WomenEntrepreneurIndia for featuring Hoovu!

A snippet from the article:

”Today we all know hundreds of platforms to order great quality, speciality bouquets online and offline. But if I were to ask you, where do you get your Puja flowers from, your answer would be the same as that of our mother or grandmother, ‘you go to the local market’. The quality, price and freshness is never guaranteed.”

Read the article 👇🏻



Floral Daily

Hoovu featured in Floraldaily

A snippet from the piece:
”When people think of Pooja, they think about it in their mother tongues - and we felt Hoovu was a nice way to pay homage to tradition while staying fresh” says the duo.

Read the article 👇🏻

Spotify - Podcast

EP08_Rhea & Yeshoda Karuturi | Building HOOVU, a fresh take on traditional flowers - Inspire with Daivik


Listen to us : https://open.spotify.com/episode/1kF8ovU7vNC7cV5ricwZeQ?si=dpWMWbDyTmmm8HirGDdtlQ

The Hub Bengaluru:

 India's First Flower Subscription Service

Watch us: https://m.youtube.com/watch?v=3gNOiZzo09Q

Agarbathi Launch: 

Webdunia : https://telugu.webdunia.com/article/business-news/hoovu-fresh-presents-agarbattis-made-from-upcycled-temple-flowers-121081000075_1.html

Orissadiary : https://orissadiary.com/hoovu-fresh-presents-agarbattis-made-from-upcycled-temple-flowers/

APN News: https://www.apnnews.com/hoovu-fresh-presents-agarbattis-made-from-upcycled-temple-flowers/

Nava Telangana: http://www.navatelangana.com/article/business/1091665

India's first flower subscription service:

Meet the two sisters behind India's First Flower Subscription Service. host Soorya Ramanj minus his +1 Azaan Sait, talks about how the two sisters grew up on floriculture farms, hearing about harvest cycles, auction prices and freight rates. 

Watch full episode here : https://www.youtube.com/watch?v=3gNOiZzo09Q


Hoovu Fresh is Part of the Sonder Connect IGNITE Program - Our Founders are spending the day interacting with fellow women entrepreneurs and amazing mentors.

Yeshoda & Rhea Karuturi are part of Blume VC's Lead Tribe:

Lead tribe is a cohort-based learning and networking program for early stage women entrepreneurs to address the gender gap in the startup ecosystem in India and the world. We're proud to be part of this amazing network of women.

Our Co-Founders are now Part of Fempower - Karuturi sisters raised on a floriculture farm and saw how the industry changed from unorganized, fragmented markets to the setting up of the International Flower Auction Bangalore...(Read full story here)

Featured on Money control - The Bangalore based Karuturi sisters flower delivery startup is enjoying...(Read more)

The Vamcast - Interview of our founders

Featured on YourStory - Meet the Karuturi sister entrepreneurs disrupting India's traditional flower industry with floral startup HoovuFresh...(Read full story) AND Also read - Hindu business line on HoovuFresh's innovations.

 Read - Techstar Bangalore accelerator announces 2020 class AND Inc42  

The news of our Techstars graduation: 

Second batch of Techstar Bengaluru


Yourstory featured the 10 startups including Karuturi sisters that gratuated from the second batch of Techastar Bengaluru...(Read full article)

Techstars Bangalore Accelerator invests $1.2 million in 10 startups including Karuturi sisters - Outlook, The News MinuteNewsD, DaijiWorld

We've also won the FICCI Flo Incubator Award for Innovation (2020):-

Click here - Read more about the FICCI FLo Incubator Award 

Indian Express featured our Co-founder (Yeshoda Karuturi & Rhea Karuturi) - (Know more)

We were included in the FLO Compendium of 100 successful women  Entrepreneurs in MSME, launched by Shri Nitin Gadkari, Minister of Road Transport & Highways, Micro, Small & Medium Enterprises, Govt. of India. 


Delivery of farm fresh puja flowers by  Karuturi sisters, right at your doorstep - CTalk on Hoovu Fresh 

Featured in The Asian age - (Click here)

Featured on Feministaa on Roar pitch event - (Read full story)

Featured on Sakkal Times - (Click here)

What makes traditional flowers awesome - Read full story in LBB


To learn more about our journey and how we got here, you can read our About us page.